Apple Vision Pro launch ‘imminent’ as stock starts arriving in US warehouses

Apple is preparing for the imminent launch of its first-ever mixed-reality Apple Vision Pro headset, with Bloomberg’s Mark Gurman reporting that the device is already shipping in small quantities to warehouses across the US before distribution to Apple retail stores.

In his weekly Power On newsletter on Sunday, Gurman says that internally, Apple is planning to have enough supply stateside by the end of January for a launch by February, with a possible Apple Vision Pro-related announcement pending, where the iPhone maker will likely confirm the exact launch date for the new wearable.

Gurman reports that Apple is currently flying two to four retail employees from Apple stores across the US to its headquarters in Cupertino for training on the Apple Vision Pro headset. These training sessions teach employees on how to use the device so that the employees can fly back to their retail store and train other employees ahead of the headset’s launch.

“On Jan. 21, all US stores will be holding rare, three-hour meetings for all employees,” says Gurman. “Retail workers believe these meetings will be when training takes place and sales procedures will be discussed. Further trainings are planned in the following days. Later that week and the following week, retail stores will be receiving new inventory racks and changing out backroom equipment.”

Following the launch, it has previously been suggested that Apple Vision Pro will launch in the UK and Canada in late 2024.

Apple’s new Vision Pro mixed-reality headset blends digital content with the physical world through a fully three-dimensional user interface controlled by a user’s eyes, hands, and voice.

• Apple unveils $3,499 Apple Vision Pro mixed-reality headset — here’s what it is and how it works

Built on the foundation of macOS, iOS, and iPadOS, visionOS is a new operating system that delivers spatial experiences for the Apple Vision Pro headset. visionOS features a new three-dimensional interface that makes digital content look and feel present in a user’s physical world.