Terms of Use

Last updated: 4 September 2026

These Terms of Use govern your access to and use of The Apple Post website, mobile applications, services and content.

By accessing or using The Apple Post, you agree to these Terms of Use. If you do not agree with these terms, you should not use our website, applications or services.

1. About The Apple Post

The Apple Post is an independent news and media publication providing news, analysis, rumours, commentary, guides and other content relating primarily to Apple, its products and services, and the wider technology industry.

The Apple Post is an independent publication and is not affiliated with, endorsed by, sponsored by or otherwise associated with Apple Inc.

Apple, iPhone, iPad, Mac, Apple Watch and other Apple product and service names are trademarks of Apple Inc. References to other companies, products, services and trademarks remain the property of their respective owners.

2. Use of The Apple Post

You may access and use The Apple Post for your personal, non-commercial use, subject to these Terms of Use.

You agree not to use The Apple Post in any way that is unlawful, fraudulent or harmful, or that could damage, disable, overburden or impair our website, applications, servers or services.

You must not attempt to gain unauthorised access to any part of The Apple Post, its systems, accounts, servers or networks.

You must not use automated systems, bots, scrapers or similar technologies to systematically extract, reproduce, republish or commercially exploit content from The Apple Post without our prior written permission, except where such activity is permitted by applicable law.

3. Editorial Content

The Apple Post publishes news, analysis, commentary, rumours, leaks, reports, guides and other editorial material.

We make reasonable efforts to ensure that information published by The Apple Post is accurate at the time of publication. However, technology news can develop quickly and information may subsequently change, be corrected or become outdated.

Rumours, leaks, predictions and information attributed to third-party sources should not be treated as confirmation that a product, service, feature, release or event will occur.

We may update, correct, amend or remove content at any time without notice.

Opinions, analysis and commentary published by The Apple Post represent the views of The Apple Post or the relevant author at the time of publication.

Nothing published by The Apple Post should be regarded as professional legal, financial, medical, investment or other professional advice.

4. Affiliate Disclosure

The Apple Post participates in affiliate marketing programmes and may receive commission when readers click certain links, use promotional codes or purchase products or services through qualifying links appearing on our website, applications, newsletters, social media channels or other content.

When you follow an eligible affiliate link and subsequently make a qualifying purchase or complete another qualifying action, The Apple Post may receive a commission or other payment from the relevant retailer, service provider or affiliate network.

Unless expressly stated otherwise, using an affiliate link will not increase the price you pay.

Where content or links constitute affiliate advertising, The Apple Post aims to identify the relevant commercial content clearly and prominently. Depending on the format and nature of the content, this may include an identifier such as “Ad”, “Advertisement” or another clear disclosure explaining the commercial relationship.

Where only part of an article contains affiliate advertising, the remainder of the article may remain independent editorial content.

Affiliate relationships do not guarantee positive coverage, reviews or recommendations. Editorial decisions and opinions remain the responsibility of The Apple Post.

Affiliate partnerships, participating retailers, promotional codes and commission arrangements may change at any time.

Purchases made through affiliate links are transactions between you and the relevant third-party retailer or service provider. The Apple Post does not process those transactions and is not responsible for fulfilment, delivery, availability, product quality, returns, refunds, warranties or customer service provided by third parties.

You should review the relevant retailer or service provider’s own terms, privacy policy, returns policy and other applicable conditions before completing a transaction.

5. Advertising and Sponsored Content

The Apple Post may display advertising, sponsored content, paid partnerships, promotions and other commercial material.

Where required, sponsored, paid-for or otherwise commercial content will be identified so that its commercial nature is clear to readers.

Advertisers, sponsors and commercial partners are responsible for the products, services, offers and claims contained within their advertising, subject to applicable law.

The appearance of advertising on The Apple Post does not necessarily constitute an endorsement of the advertiser, its products or its services.

The Apple Post reserves the right to accept or reject advertising and commercial partnerships at its discretion.

6. Reviews, Products and Recommendations

From time to time, The Apple Post may review, feature, compare or recommend products and services.

Products or services may be provided to The Apple Post by manufacturers, retailers, public relations agencies or other third parties for review, testing or evaluation.

Where appropriate or required, relevant commercial relationships will be disclosed.

Receiving a product, service, payment, hospitality or other benefit does not guarantee positive coverage or influence the editorial opinion expressed by The Apple Post.

Opinions expressed in reviews, commentary and recommendations are those of The Apple Post or the relevant author at the time of publication.

Prices, availability, specifications, promotional offers and other product information can change after publication. Readers should confirm relevant information with the retailer or manufacturer before making a purchase.

7. Use of Artificial Intelligence

The Apple Post may use artificial intelligence, machine learning and other automated tools to assist with aspects of its editorial, creative and production processes.

These tools may be used to assist with tasks including research, drafting, editing, summarisation, transcription, translation, image creation, idea generation and other supporting activities.

Content published by The Apple Post remains subject to human editorial oversight. The use of artificial intelligence does not replace our responsibility for the content we publish, and final editorial decisions remain the responsibility of The Apple Post.

We take reasonable steps to review information produced or assisted by artificial intelligence before publication. However, as with other sources and technologies, AI-assisted information may contain errors and should not automatically be considered authoritative.

Where artificial intelligence is used to create or materially alter images, audio, video or other content in circumstances where the resulting material could reasonably be mistaken for authentic or unaltered material, The Apple Post may provide an appropriate disclosure or label.

The use of artificial intelligence or automated tools as part of the editorial process does not necessarily mean that an article or other piece of content was wholly generated by artificial intelligence.

8. Third-Party Links and Services

The Apple Post contains links to websites, applications, products and services operated by third parties.

These links may be provided for convenience, reference, attribution, editorial purposes or commercial purposes, including affiliate marketing.

The Apple Post does not control third-party websites or services and is not responsible for their availability, content, security, privacy practices, products or services.

When you follow a third-party link, you may leave an environment controlled by The Apple Post and become subject to the third party’s own terms, policies and practices.

The inclusion of a link to a third-party website does not necessarily constitute an endorsement of that website, organisation, product or service.

9. Intellectual Property

Unless otherwise stated, content created and published by The Apple Post, including articles, written material, original photography, graphics, branding, logos, page designs and other original material, is owned by or licensed to The Apple Post and is protected by applicable intellectual property laws.

You may access our content for personal and non-commercial purposes and may share links to articles published by The Apple Post.

You may quote reasonable extracts from our articles for purposes such as reporting, commentary, criticism or discussion where permitted by law, provided appropriate attribution is given and, where reasonably possible, a link to the original article on The Apple Post is included.

You may not reproduce, republish, distribute, sell, commercially exploit, scrape or systematically copy substantial amounts of The Apple Post content without our prior written permission.

You may not reproduce entire articles or create a service that substantially republishes, aggregates or substitutes for The Apple Post without our permission.

Nothing in these Terms of Use is intended to restrict rights available under applicable copyright law, including fair dealing and other statutory exceptions.

10. Images and Third-Party Material

Some images, videos, trademarks, quotations, screenshots, product imagery and other materials appearing on The Apple Post may belong to third parties.

Such material may be used under licence, permission, press or media usage terms, applicable copyright exceptions or another lawful basis.

Ownership of third-party material remains with the respective rights holder.

You must not assume that third-party material appearing on The Apple Post is available for reuse simply because it appears on our website, applications or other services.

Where an image or other material is credited to a third party, that credit does not grant users permission to reproduce or redistribute the material.

11. User Submissions and Communications

If you voluntarily submit information, photographs, screenshots, videos, tips, comments or other material to The Apple Post for potential publication, you confirm that you have the right to provide that material.

Unless otherwise agreed, by specifically submitting material to us for publication, you grant The Apple Post a non-exclusive, worldwide, royalty-free licence to use, reproduce, edit, adapt and publish that material in connection with our editorial activities and services.

You retain ownership of any rights you hold in material submitted to us.

We are under no obligation to publish material submitted to us and may edit, decline, remove or withdraw submitted material where appropriate.

You should not submit confidential information unless you understand and accept how that information may be used.

12. The Apple Post App

These Terms of Use also apply, where relevant, to The Apple Post mobile applications.

Your download and use of an application may additionally be subject to the terms and conditions of the platform through which the application was downloaded.

Features available through our applications may change over time and may differ depending on your device, operating system, location or application version.

We do not guarantee that every feature will remain available indefinitely or that the application will be compatible with every device or future operating system version.

13. Push Notifications and Communications

Where available, users may choose to receive push notifications or other communications from The Apple Post.

Notification delivery depends partly on third-party platforms, operating systems, internet connections and network services. We cannot guarantee that every notification will be delivered or delivered at a particular time.

You can disable push notifications through the relevant device or application settings.

14. Availability of Our Services

We aim to keep The Apple Post available and operating reliably, but we do not guarantee uninterrupted, secure or error-free access.

The website, applications or individual features may occasionally be unavailable because of maintenance, technical problems, third-party outages, security incidents or circumstances outside our reasonable control.

We may modify, suspend, restrict or discontinue any part of The Apple Post or its services at any time.

15. Accuracy and Corrections

The Apple Post aims to publish accurate information and may correct articles when errors are identified.

Despite our efforts, content may contain errors, omissions or information that becomes inaccurate or outdated after publication.

If you believe that content published by The Apple Post contains a significant factual error, you may contact us using the contact information provided on our website.

We reserve the right to determine how corrections, clarifications and updates are presented, subject to applicable law and any relevant regulatory obligations.

16. Limitation of Liability

The Apple Post and its services are provided on an “as available” basis.

While we take reasonable care in producing our content and operating our services, we do not guarantee that all information will always be complete, accurate, current, uninterrupted or free from errors.

To the fullest extent permitted by law, The Apple Post will not be responsible for losses arising solely from reliance on editorial information, rumours, predictions, third-party information, external websites or third-party products and services.

We are not responsible for losses resulting from circumstances outside our reasonable control.

Nothing in these Terms of Use excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot legally be excluded or limited.

Nothing in these Terms of Use affects your statutory rights as a consumer.

17. Privacy and Cookies

Your use of The Apple Post may involve the collection and processing of personal information.

Information about how we collect, use, store and protect personal information is set out in our Privacy Policy.

Our website and services may also use cookies and similar technologies. Further information about their use, where applicable, is provided through our Privacy Policy, Cookie Policy and/or cookie consent controls.

Third-party websites, advertisers, analytics providers, affiliate partners and other services may operate under their own privacy and cookie policies.

18. Changes to These Terms

We may update these Terms of Use from time to time to reflect changes to The Apple Post, our services, commercial relationships, technologies, applicable laws or regulatory requirements.

When changes are made, the updated version will be published with a revised “Last updated” date.

Any changes will apply from the date the updated Terms of Use are published unless otherwise stated or required by law.

Your continued use of The Apple Post following an update will be subject to the updated terms.

19. Severability

If any provision of these Terms of Use is found by a court or other competent authority to be invalid, unlawful or unenforceable, that provision will be treated as modified or removed to the minimum extent necessary.

The remaining provisions will continue to apply.

20. No Waiver

If The Apple Post does not immediately enforce a provision of these Terms of Use, this does not mean that we have waived our right to enforce that provision in the future.

21. Governing Law

These Terms of Use are governed by the laws of England and Wales.

Nothing in these terms prevents a consumer from relying on mandatory rights or protections available under the laws applicable to them.

22. Contact

If you have questions about these Terms of Use, affiliate relationships, advertising, corrections or content published by The Apple Post, please contact us using the contact details provided on The Apple Post website.