Apple tweeting WWDC reminders, featuring new hashtag with Apple logo
The Apple Post
Posted On 31/05/2019 
Apple is beginning to tweet ahead of its annual World Wide Developers Conference next week, offering to send personalized event reminders for those interested in watching the event live on Apple.com.
In addition to the animated event invite on Twitter, Apple has also launched a special #WWDC19 hashtag which when used adds a small Apple logo at the end of the tag.
When users retweet the invite, the official @Apple handle responds with an automated tweet saying “You’re on the list.”, promising to tweet users again before the conference begins.
@TheApplePost You’re on the list. We’ll send you a reminder before the keynote address. #WWDC19
Reply #stop to opt out. pic.twitter.com/wDNQlQVohP
— Apple (@Apple) May 31, 2019
Apple has been using ‘Dark Tweets such as this ahead events since the launch of the iPhone 7 in 2016. The tweets don’t appear on Apple’s timeline, and don’t show in search results. Apple was the first brand to partner with Twitter for these special pre-event Tweets, but since then other large brands have taken advantage of the tool which remains unavailable to general Twitter advertisers.
