Apple is beginning to tweet special #AppleEvent reminders over Twitter ahead of their September 12th ‘Let’s meet at our place’ event at Apple Park. The tweets, which will remind users an hour before the start of Apple’s event next Tuesday, use a special Apple emoji whenever a user across Twitter uses the hashtag “#AppleEvent”, and Apple themselves will Tweet you personally to thank you for the retweet.
As seem before when Apple unveiled the iPhone 7 and iPhone 7 Plus, the tweets shared by Apple are rather mysterious, with them not appearing on the @Apple timeline. Nicknamed ‘Dark Tweets’, the invisible updates aren’t an advertising service Twitter offers to the public, hinting Apple has developed a special partnership to allow for such advertisements to be sent.
To receive a special tweet from Apple, Twitter users simply need to retweet the message below. Apple will send a second tweet to those who received the first auto-reply prior to the event ‘so you don’t miss a thing.’
— Apple (@Apple) September 4, 2017