Meta is stepping up promotion for its Muse AI app as the service continues to climb app store charts in the United States.
TechCrunch reports that Muse reached the top of the U.S. App Store on September 18 and later took the number one position on Google Play.
Meta is now promoting Muse across its existing platforms, including Facebook and Instagram, giving the app access to the company’s huge built-in audience.
The strategy mirrors how Meta has previously used its established social networks to accelerate adoption of newer products, including Threads.
Muse is positioned as a personal AI agent and has become one of Meta’s most visible consumer AI products as competition between major technology companies continues to intensify.
