Apple warehouses ‘full to the brim with AirTags,’ second-generation postponed as a result
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Apple has postponed the launch of a second-generation AirTag until 2025, with Bloomberg’s Mark Gurman claiming on Sunday that “Apple retail store back rooms and Apple device storage warehouses are still full to the brim with AirTags,” leading to the postponement of the second-generation version.
Writing in his weekly Power On newsletter, Gurman says Apple has “clearly over-produced” the AirTag, with the iPhone maker deciding to hold off from releasing an updated model which will likely offer “an upgraded wireless chip to bring in line with the newer parts inside the latest iPhones and Apple Watches.”
Apple launched the original AirTag in 2021. The small tracking device is designed to help users locate their belongings. Using Bluetooth and Apple’s Find My network, it allows users to attach the AirTag to items like keys or bags and then track their location using the Find My app on their Apple devices, including iPhone, iPad and Mac.