iPhone 14 Plus allegedly receives production cut due to weak demand
Apple is yet again said to be cutting iPhone 14 Plus production due to lower-than-expected demand for the handset, whilst the rest of the iPhone 14 lineup, including the iPhone 14 Pro and iPhone 14 Pro Max continue to see high consumer interest, with The Information citing two supply chain sources who both suggest that Apple is cutting production on the iPhone 14 Plus.
Less than two weeks after being released, Apple has told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components, reports The Information, after an earlier story by DigiTimes claimed that sales are falling below Apple’s expectations, claiming that the lacklustre sales performance of the iPhone 14 Plus is due to an “enthusiastic” response to the higher priced iPhone 14 Pro and iPhone 14 Pro Max.
The report echoed similar claims from respected industry analyst Ming-Chi Kuo, who said Apple is asking suppliers to concentrate manufacturing efforts on iPhone 14 Pro and iPhone 14 Pro Max production rather than the production of the regular iPhone 14 due to strong demand for the high-end handsets.
Kuo said that he expects Apple component suppliers to see an increase in iPhone 14 Pro part orders as a result of the change in manufacturing efforts, which will represent around a 10% increase in the shipment forecast for iPhone 14 Pro models in the fourth quarter of 2022.
The iPhone 14 Plus is one of four new iPhones introduced in September. The iPhone 14 Plus has all the same features as the standard iPhone 14, including a dual-camera system, A15 Bionic chip, Face ID, 5G, and five color finishes, with the differentiator between the iPhone 14 and iPhone 14 Plus being the 6.1-inch and 6.7-inch displays, and a slightly larger battery on the iPhone 14 Plus.
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