Apple to introduce new 6.7-inch ‘iPhone 14 Max’ this year

Apple is expected to kill off the 5.4-inch ‘mini’ iPhone this year with the iPhone 14, with rumors suggesting Apple will fill the gap in the lineup with a 6.7-inch non-Pro device, offering a larger non-Pro iPhone to give customers who want a large iPhone display the option to upgrade to one without having to pay for the high-end “Pro Max.”
While this isn’t new information, respected industry analyst Ming-Chi Kuo shared what he believes to be the naming for this new, larger non-Pro device, claiming Apple’s new 6.7-inch non-Pro iPhone will be called the “iPhone 14 Max.”
The insight came from Kuo last week when he reported that this year’s new iPhone 14 will likely continue to use the existing A15 Bionic chip from the iPhone 13, whereas for the iPhone 14 Pro, Apple will use a new “A16” chip that will be exclusive to the high-end Pro models.
According to Apple's rules for naming iPhones, the four new 2H22 iPhones could be called iPhone 14 (6.1"), iPhone 14 Max (6.7"), iPhone 14 Pro (6.1”), and iPhone 14 Pro Max (6.7").
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 13, 2022
Ming-Chi Kuo previously reported last April before the launch of the iPhone 13 that Apple would likely kill off the shrunken iPhone with the iPhone 14 in 2022 after it was claimed that the iPhone 12 mini was the only iPhone 12 model not to make it onto the list of the top 10 smartphones activated on Christmas Day in the United States that year.
Last month we saw a purported iPhone 14 Pro display schematic leak online, claiming to show the new pill-shape and circular cutouts for the next iPhone. Apple is rumored to introduce an all-new design with the iPhone 14, featuring a thicker chassis with no rear camera bump, iPhone 4-style round volume buttons, and more.
Image: Ben Geskin