Apple shares new ‘Illusion’ ad for iPhone XS and iPhone XS Max
Apple has shared its first TV-length ad for the iPhone XS and iPhone XS Max ahead of the official release of the handsets on Friday, September 21.
Similar to other iPhone XS promo videos shared by Apple, the new ‘Illusion’ ad features the two new gold iPhone models against a black background. The 30-second long commercial closes with “Welcome to the big screens,” followed by the Apple logo appearing in a golden dust/glitter.
iPhone XS and iPhone XS Max are Apple’s next-generation iPhone X predecessors. The devices both feature a huge boost in performance provided by the new Apple designed A12 Bionic chip. The camera on the device includes advanced depth segmentation, Smart HDR, advanced bokeh quality in Portrait mode photos, and dynamic depth of field that you can adjust after you take a photo.
Compared to the iPhone X, the iPhone Xs offers users half an hour longer battery, and iPhone XS Max offers an hour and a half longer. – iPhone XS Max features the biggest battery that’s ever been put into an iPhone. As expected, iPhone Xs features dual-SIM functionality for using two phone numbers.