Apple announces their Q1 2017 financial earnings, beating expectations with a record breaking quarterly revenue of $78.4 billion
As scheduled, Apple has announced their Q1 2017 financial earnings, beating the expectations of analysts with the company reporting a record breaking quarterly revenue of $78.4 billion and sales of iPhone topping over 78 million units this quarter alone.
iPhone: 78.3 million units.
iPad: 13 million units.
Mac: 5.4 million.
Today’s figures show Apple has smashed their record for iPhone sales compared to the same time last year when the company reported sales of 74.8 million handsets; the reports also show Mac shipments increased over the holiday period compared to the previous year. iPad shipments however are noticeably down, with the company showing a decline of 3.1 million units, down from 16.1 million last year.
Gross margin for the quarter were 38.5 percent compared to 40.1 percent in the year-ago quarter, with international sales accounting for 64 percent of Apple’s overall revenue.
“We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way. We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch,” said Apple Chief Executive Tim Cook. “Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline.”
Updates from Tim Cook…
- Apple has announced over 1 million active CarPlay users.
- Highest quarterly revenue from Mac ever, vast majority of first-time buyers from Windows.
- App Store revenue broke records, with the company earning $3 billion in December sales alone.
- The iPhone 7 is the most popular model out of the iPhone line-up, but iPhone 7 Plus is the best performing ‘Plus’ model Apple has released.
- Music revenue grew for third quarter in a row.
- Apple Pay users tripled in past year, with hundreds of millions of purchases made using the service during December.