Tim Cook celebrates launch of Apple Vision Pro at Apple Fifth Avenue
Apple CEO Tim Cook has celebrated the launch of Apple Vision Pro at the iPhone maker’s flagship Fifth Avenue retail store in New York, with Cook welcoming customers as in-store pickup and availability begins today across the US.
In a post on X, formally known as Twitter, Cook said “The era of spatial computing has arrived.” “What a thrilling morning celebrating the launch of Apple Vision Pro at Apple Fifth Avenue!”
Cook shared several pictures from the launch in New York, with customers see walking out of the store holding the Apple Vision Pro box in their hand, and others experiencing the new AR/VR experience through in-store demos.
To celebrate the occasion, the exterior of the iconic Fifth Avenue store featured a special Apple Vision Pro decal one the store’s entrance.
Apple introduced Apple Vision Pro last year, made from a single piece of three-dimensionally shaped laminated glass with an aluminum alloy frame that contours to the user’s face, the device boasts an array of advanced cameras and sensors. These components collaborate to deliver an immersive mixed-reality experience, enhanced by speakers strategically positioned near the user’s ears to provide Spatial Audio, resulting in lifelike three-dimensional environments.
Apple Vision Pro is only available in the US. However, according to analyst Ming-Chi Kuo, Apple could launch its mixed-reality Apple Vision Pro headset on an international scale prior to WWDC24, typically scheduled for June.