Apple shares iPhone Duo launch-day scenes from stores around the world
David Joseppi
Posted On 25/10/2026 
Apple has shared new photos from the global launch of iPhone Duo, showing customers getting their hands on the company’s first foldable iPhone at Apple Store locations around the world.
In a new collection of launch-day photos, Apple highlighted activity at Apple Domain NORTHSIDE in Austin, Apple Fifth Avenue in New York City, Apple Covent Garden in London, Apple BKC in Mumbai and Apple Jing’an in Shanghai. John Ternus and Deirdre O’Brien greeted customers in Austin, while Greg “Joz” Joswiak and Vanessa Trigub appeared at Fifth Avenue.
iPhone Duo went on sale on Friday, October 23, with customers now able to shop for the device through Apple Stores, apple.com and the Apple Store app. Apple is also running new Today at Apple sessions focused on iPhone Duo and what’s new in iOS 27.
Image: Apple
The launch follows Apple’s rollout of giant iPhone Duo installations at flagship stores ahead of release day. iPhone Duo starts at $1,999 in the United States and £1,999 in the United Kingdom.
Image: Apple
