Apple shares fell in Friday trading after a new supply-chain report raised concerns about demand for the iPhone 18 Pro and iPhone 18 Pro Max.
As reported by MacRumors, Shares dropped by more than 2.5% earlier in the session before paring some of those losses. By early afternoon in New York, Apple was down around 1.7%, even as the broader U.S. stock market moved higher.
The selloff followed a report from Nikkei Asia that Apple has asked some suppliers to reduce component production for its latest Pro iPhones after demand came in softer than expected.
iPhone 18 Pro demand concerns weigh on Apple shares
Nikkei said Apple cut October component orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% compared with its original plans, with one executive-level supply-chain source putting the reduction at between 15% and 20%.
The Apple Post reported on the production cuts earlier Friday, including the suggestion that higher prices and changes to Apple’s iPhone launch schedule may be contributing to weaker demand.
The market reaction is notable because Apple’s decline came during an otherwise positive session for major U.S. indexes. Reuters reported Apple was down around 1.7% in afternoon trading while the S&P 500 and Nasdaq were both higher.
Component-order changes do not necessarily translate directly into final iPhone sales, but the report has given investors an early indication that demand for Apple’s newest premium models may be running below the company’s initial expectations.
Apple shares were still trading when this article was written, meaning the company’s final move for Friday will not be known until the U.S. market closes.
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