Apple shares behind-the-scenes look at MacBook Neo launch ad

Apple has released a new YouTube Short offering a rare glimpse into how its MacBook Neo introduction video was made.

The short video gives a “peek at some handmade magic,” showing how parts of the ad were created using a mix of practical props and visual effects.

Apple reveals some of the physical models used during filming, alongside clever camera techniques that helped bring the final sequence to life. The footage highlights how real-world elements were combined with CGI to create the polished launch video.

It’s an uncommon behind-the-scenes look from Apple, which typically keeps its production process under wraps, especially for major product launches like the MacBook Neo.