Apple has published a new promotional video showcasing the key features of the iPhone 17e, following the device’s unveiling today.
The short video focuses on the phone’s biggest upgrades, including the A19 chip, the return of MagSafe and the jump to 256GB of base storage.
Apple also highlights the 48MP Fusion camera system, which supports an optical-quality 2x zoom and 4K Dolby Vision video recording. The video demonstrates improved Portrait mode, low-light performance and enhanced detail capture.
Durability is another theme, with Apple drawing attention to Ceramic Shield 2 and the device’s IP68 water and dust resistance rating.
The video also spotlights the C1X modem, promising faster and more efficient cellular performance, alongside satellite features such as Emergency SOS and Messages via satellite for use outside traditional coverage areas.
As with recent iPhone ads, the video leans into clean visuals and fast-paced edits, positioning the iPhone 17e as a powerful but accessible option within the iPhone 17 lineup.
The iPhone 17e starts at $599 with 256GB of storage, and becomes available on March 11 following pre-orders.
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