Apple pushing to ‘add AI to as many apps as possible,’ iOS 18 to bring new AI features to Siri and default apps
Apple is reportedly pushing to ‘add AI to as many apps as possible,’ with Bloomberg’s Mark Gurman saying Apple has been ‘caught off guard by the industry’s sudden AI fever and have been scrambling since late last year to make up for lost time.’
In his weekly Power On newsletter on Sunday, Gurman says Apple’s senior vice presidents in charge of AI and software engineering, John Giannandrea and Craig Federighi, are spearheading new AI features coming to Siri, default apps, and more.
“Giannandrea is overseeing development of the underlying technology for a new AI system, and his team is revamping Siri in a way that will deeply implement it. This smarter version of Siri could be ready as soon as next year, but there are still concerns about the technology and it may take longer for Apple’s AI features to spread across its product line,” says Gurman.
The report says “Federighi’s software engineering group, meanwhile, is adding AI to the next version of iOS.”
According to Gurman, Apple is exploring new AI features for Apple Music, including auto-generated playlists, plus the use of AI in productivity apps, like Pages and Keynote.