Mark Zuckerberg touts 70 million sign ups to Threads
Meta founder Mark Zuckerberg has announced that Threads, the new Twitter rival from the makers of Facebook and Instagram, has gained over 70 million sign ups in the less than 48 hours since the platform launched on Thursday.
Threads has been widely described as a potential “Twitter killer,” launching at a time when users are revolting against the changes made to the platform since its acquisition, including loosened content moderation, controversial changes to its verification system, a focus on paywalling features such as TweetDeck, and the recent introduction of rate limits, which cap how many tweets users can read.
Elon Musk’s X Corp. has threatened to sue Meta, developers of Facebook and Instagram, following the launch of Threads, saying say it “intends to strictly enforce its intellectual property rights.”
How to join Threads
To join Threads, users must download the app from the App Store or Google Play. Upon opening the app, which is available for free, users will be guided through an onboarding process, which includes the option to sign in with their existing Instagram account, as well as to follow accounts on Threads that they already follow on Instagram.