Apple is considering a new, super high-end “iPhone Ultra” to sit above the Pro Max models in today’s lineup, according to a new insight from Bloomberg’s Mark Gurman, who says the new iPhone could launch as soon as next year.
Speaking in his weekly Power On newsletter, Gurman says “When the iPhone 15 arrives later this year, Apple will further differentiate the product’s tiers with a range of materials, processors and cameras. That includes giving the Pro Max model a periscope lens, which will offer improved optical zoom.”
“Apple’s plan to draw a greater distinction between the Pro and Pro Max has spurred speculation that the company will opt for a new top-end brand: the Ultra. Apple has already used that name for its sporty high-end smartwatch and the top version of the M1 processor. But instead of renaming the Pro Max “the Ultra,” Apple could add an even higher-end iPhone above both Pro models. Internally, the company has discussed doing just that — potentially in time for the 2024 iPhone release.”
According to Gurman, the new “iPhone Ultra” will likely offer further camera improvements over the Pro and Pro Max models, a faster chip “and perhaps an even larger display. There also may be more future-forward features, such as finally dropping the charging port.”
If Apple did release the newly rumored “iPhone Ultra,” Gurman says it “could certainly drive up prices, but consumers would need a reason to upgrade.”
