Apple updates App Store pricing structures, allowing developers to charge up to $10,000 for apps and subscriptions

Apple has updated the available pricing structures for apps and subscriptions on the App Store, allowing developers to choose from a total of 900 price point options, from as low as $0.29 up to $10,000.

The update today offers Apple’s most comprehensive upgrade to pricing capabilities since the App Store first launched, providing developers with 700 additional price points and new pricing tools to set prices per App Store country or region, manage foreign exchange rate changes, and more.

These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, with the new lowest price available for apps and subscriptions being $0.29, and the highest being $10,000.

Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps. This includes 600 new price points to choose from, with an additional 100 higher price points available by contacting Apple.

Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more easily by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023.