Apple is inviting iPhone 13 Pro and iPhone 13 Pro Max users to take part in its latest Shot on iPhone Challenge, which this year focuses on macro photography.
To enter, Apple asks users to submit their macro mode images on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge, where a panel of expert judges from the industry and Apple will review worldwide submissions and select 10 winning photos that will be announced in April.
The winning images will be shown in a gallery on the Apple Newsroom, apple.com, Apple’s Instagram (@apple), and other official Apple accounts, including Twitter and Chinese social network Weibo. Chosen photos may also appear in Apple Stores and on billboards, featuring the Shot on iPhone tagline.
As macro mode is only available on the iPhone 13 Pro and iPhone 13 Pro Max, the challenge is only open to users of these two devices. Apple says photos can be straight from the camera, edited through Apple’s editing tools in the Photos app, or edited with third-party software. Participants must be 18 years of age or older, and the challenge is not open to Apple employees or their immediate families.
Tips for macro photography on iPhone:
- Make sure to get close to your subject — you can get as close as 2 centimetres (about an inch) away
- Place the primary point of focus near the centre of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone
- Tap an area in the viewfinder to set a specific focus point
- Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing
