Watch: Apple promoting ‘Spring Loaded’ event on TikTok
As we inch closer to next week’s “Spring Loaded” special event on April 20th, which is expected to see the introduction of the long-awaited Apple AirTag item trackers, new iPads, and possibly an updated Apple TV, Apple is building up hype by promoting the live stream with ads on TikTok.
The short new 10-second ads have started to appear inviting users to watch the event live on YouTube from 6 pm (BST)/10:00 a.m. Pacific Time for the iPhone maker’s first special event of the year.
The ad features the colorful “ invite artwork with backing music, showing the title “Spring Loaded” as the artwork takes shape to form the Apple logo.
Spring loaded. Join us for a special Apple Event. 20 April at 6 pm on YouTube Live.
Apple joined the short-form video sharing network last year and has since shared several advertising campaigns on the platform, currently running an #AirPodsJUMP series that features videos from creators all jump-roping while wearing AirPods.
Alongside the TikTok videos, The Apple Post has seen Apple is also running similar ads on YouTube, inviting users to stream live on April 20th.
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