Apple joins TikTok with new @Apple account
Apple has joined TikTok, the Vine-like short-form video sharing network.
Users of the popular social platform have noticed a new verified (@Apple) account appear on the app today, suggesting we may soon start seeing Apple posting new content to its followers.
So far it is unclear what Apple intends to use its TikTok account for. The app is primarily used by people who upload their own videos where they lip-synch, sing, dance, or just talk. You can browse and interact with other users’ content, which is played in a continuous loop.
One possibility is that we may soon see videos from Apple’s ongoing Shot on iPhone campaign appearing in our feeds, or more creative social content produced using its own Clips app, which is made for making and sharing videos with text, special effects, graphics and more.