Tim Cook offers insight into his personal life in new interview
Apple CEO Tim Cook has offered a rare insight into his personal life in a new interview with People, which discusses employees returning to the workplace following the pandemic, remote working, Cook’s everyday routine, and more.
In the interview, available here, Cook says he still believes it is very important to work face to face amid many workplaces opting to keep at-home working for the foreseeable future, as employees are set to return to Apple’s main Cupertino campus later this year.
“My gut says that, for us, it’s still very important to physically be in touch with one another because collaboration isn’t always a planned activity,” he told People. “Innovation isn’t always a planned activity. It’s bumping into each other over the course of the day and advancing an idea that you just had. And you really need to be together to do that.”
Cook touched on Apple’s success throughout the pandemic, reflecting on the launch of the iPhone 12 and new M1 Mac models.
“You look back, and the shutdown occurred in mid-March. Post that, we had this enormous, prolific product period, [introducing] the first 5G iPhone. We introduced the M1 chip in the Mac. These are major, major accomplishments,” he said.
On a less informal note, People got to know Cook with a set of casual questions about the executive’s daily routine, offering a rare glimpse into Cook’s private life.
Q: What time do you wake up? A: “I get up in the morning around 4:00.”
Q: What time do you go to sleep? A: “And I go to bed at night somewhere around 9:30 kind of range. 9:00, 9:30.”
Q: What’s the first app you open? A: “Apple News.”
Q: The one thing you can’t live without? A: “Coffee… and my iPhone.”
Q: Last TV show you binged? A: “Ted Lasso. So optimistic!”
Q: Who’s your favorite artist? A: “Kusama.”
Q: What’s your favorite workout? A: “Strength training.”
Q: What’s your favorite camera feature? A: Night mode. It’s unbelievable. The quality of the photograph and the detail is just amazing. For anybody that hasn’t tried it, I’d recommend it.”
Q: How many unread emails do you have? A: “Way too many right now.”
Q: Who did you FaceTime last? A: “My nephew.”
Q: Next trip you hope to take? A: “Glacier National Park. I had set a trip there last year and had to cancel with the pandemic.”
Q: Favorite emoji? A: ✌️