Source suggests Apple preparing for imminent in-store launch of new iPad Air
Apple’s redesigned iPad Air could be released any day now, according to knowledgeable Bloomberg author Mark Gurman who claims retail stores are beginning to receive marketing materials ahead of the iPad’s imminent in-store launch.
Unveiled alongside the Apple Watch Series 6 in September, Apple confirmed its new iPad Air would be released in October, with leaker Jon Prosser earlier in the week hinting at the upcoming arrival of the new device, expected any time between today and late next week.
Featuring an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, USB-C, and more, the new device marks the biggest upgrade to the iPad Air line to date.
Apple marketing materials for the new iPad Air are starting to land at retail stores, suggesting a launch sooner rather than later. Apple said October, which is tomorrow — so not a surprise.
— Mark Gurman (@markgurman) September 30, 2020
The iPad Air 4 starts at $599 (US)/£579 (UK) for the 64GB WiFi model, and $729 (US)/£709 (UK) for the 64GB WiFi + Cellular configuration. AppleCare+ is priced at $69 (US)/£69 (UK) to cover accidental damage protection and extend Apple’s standard service warranty.