September 2020: Here’s everything Apple just announced
Apple has announced major updates to its Apple Watch and iPad lines, as well as all-new services, accessories, and more. Here’s everything Apple just announced at its September 2020 event:
Apple Watch Series 6
Apple has officially unveiled the Apple Watch Series 6, featuring blood monitoring capabilities, several new color finishes, a next-generation always-on altimeter, a new dual-core processor based on the A13 Bionic in iPhone 11, and more.
For the first time ever, Apple is introducing a new blue color option that joins the silver, space gray, and gold aluminum case finishes on the previous models, along with a new (PRODUCT)RED Apple Watch with exclusive matching bright red bands. Stainless steel models are now available in graphite and an updated classic yellow gold color.
Apple Watch Series 6 (GPS) starts at $399 and Apple Watch Series 6 (GPS + Cellular) starts at $499. The wearable is available to order online today, launching officially on Friday, September 18, in the US, Puerto Rico, and 21 other countries and regions.
Apple Watch SE
As expected, Apple has introduced an affordable Apple Watch model – the Apple Watch SE. Starting at $279, Apple Watch SE features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6, with the same S5 chip as the previous-generation Apple Watch Series 5.
The new Apple Watch SE is available in 40mm and 44mm sizes with GPS and Cellular versions.
“Apple Watch SE combines elements of the Series 6 design with the most essential features of Apple Watch, all at a more affordable price,” said Jeff Williams, Apple’s chief operating officer. “We’re excited to offer another great option to help customers stay connected, be more active, and keep an eye on their health.”
Like the Apple Watch Series 6, the Apple Watch SE is available to order online today, launching officially on Friday, September 18, in the US, Puerto Rico, and 21 other countries and regions.
Joining its line of growing services, Apple has introduced Apple Fitness+, a new $9.99 monthly fitness service that will offer access to guided workouts on iPhone, iPad, and Apple TV brought to life with Apple Watch.
“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies. “With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”
When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration. For example, when the trainer says to check heart rate or begins a countdown timer, those numbers will animate on the screen. And for those who like to push themselves, the optional Burn Bar shows how their current effort stacks up against anyone who has done the same workout previously.
At launch, Apple Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK, and the US. Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for $9.99 per month or $79.99 per year. Everyone can try Fitness+ free for one month.
Today Apple launched the eighth-generation iPad, featuring a powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time, a 10.2-inch Retina display, an all-day battery, and more.
The eighth-generation iPad offers 40 percent faster CPU performance and twice the graphics capability, now up to two times faster than the top-selling Windows laptop, up to three times faster than the top-selling Android tablet and up to six times faster than the top-selling Chromebook.
For the first time on iPad, A12 Bionic introduces the Neural Engine for next-level machine learning capabilities, including people occlusion and motion tracking in augmented reality (AR) apps, enhanced photo editing, Siri performance, and more.
The new iPad (8th generation) is available to order starting today on apple.com and in the Apple Store app. The device is priced at $329 (US) for the Wi-Fi model and $459 (US) for the Wi-Fi + Cellular model and comes in silver, space gray, and gold finishes in 32GB and 128GB configurations.
Apple today introduced an all-new iPad Air, available in five finishes with an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, USB-C, and more.
The new iPad Air features a completely new design in five finishes: silver, space gray, rose gold, green, and sky blue. The new all-screen design features a larger 10.9-inch Liquid Retina display with True Tone and an anti-reflective coating. With the new iPad Air, Apple is introducing a next-generation Touch ID sensor that is integrated into the top button.
“Today we’re excited to introduce a completely redesigned and far more powerful iPad Air, debuting Apple’s most powerful chip ever made, the A14 Bionic,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its gorgeous new all-screen design, larger 10.9-inch Liquid Retina display, next-generation Touch ID, and a massive boost in performance with A14 Bionic, the new iPad Air brings customers powerful pro features at an even more affordable price. Along with major upgrades to the iPad Pro and eighth-generation iPad this year, and the powerful new features of iPadOS 14, this is our strongest iPad lineup ever, giving our customers even more ways to enrich their daily lives.”
iPad Air, which includes a 7MP front-facing FaceTime HD camera, now features the same 12MP rear camera used in iPad Pro for higher resolution photos and 4K video capture.
The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including the US. Wi-Fi models of iPad Air will be available with a starting price of $599 (US) and Wi-Fi + Cellular models start at $729 (US).
Confirming the long-running rumors, Apple has unveiled Apple One – a new pay-monthly package that bundles Apple’s subscription services, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more, into one plan.
- Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for $14.95 per month.
- Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for $19.95 per month, and can be shared among up to six family members.
- Premier includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
Apple One includes a 30-day free trial for any services that customers do not already have.
With the launch of the Apple Watch Series 6 and Apple Watch SE, Apple is releasing several new Apple Watch accessories, including three all-new band styles that don’t include traditional clasps or buckles.
Solo Loop is a completely new continuous and stretchable band designed in two materials: soft silicone and braided yarn, launching alongside a first-of-its-kind Leather Link, which wraps around the wrist, attaching on the other side with flexible molded magnets.
Additionally, Apple is releasing new colors for the Nike Sport Band and Nike Sport Loop, as well as Hermès Attelage Single Tour and slimmer Attelage Double Tour bands.