UK carrier EE bundles Apple Music, Apple TV+ and Apple Arcade in new ‘Full Works’ plan
EE, the largest mobile carrier in the UK, has announced the launch of a new “Full Works Plan for iPhone” that provides customers with access to Apple Music, Apple TV+ and Apple Arcade for no additional charge for the duration of their contract.
Each service is described as a “Smart Benefit,” with customers receiving up to three benefits depending on the contract they choose. For example, an iPhone 11 priced at £58 per-month earns the customer 1 “Smart Benefit,” allowing them to choose free access to either Apple Music, Apple TV+ or Apple Arcade.
An iPhone 11 Pro, however with unlimited data priced at £77 per-month unlocks access to all three of the available “Smart Benefits.”
EE was the first network to offer 5G in the UK, with rivals O2 and Three following quickly behind. The mobile provider started offering six months free Apple Music access to new customers in 2016, and has since offered free Apple TV 4K set top boxes to qualifying customers.