Apple is limiting the number of new iPad Pro, MacBook Air and iPhone purchases through Apple.com, with customers in the United States and Canada, Europe, Asia, and several other regions limited to a maximum of two products per-purchase for some new products.
The new MacBook Air, for example, is limited to five orders per-customer, whereas the new iPad Pro is limited to two 11-inch models and two 12.9-inch models per customer.
Apple has applied restrictions to sales of the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, again limited to two modes per-purchase.
