Apple shares two ads touting new iPad Pro capabilities
Apple has released two ads touting the capabilities of its recently announced iPad Pro models and accompanying Magic Keyboard with built-in trackpad, boasting how the iPad is the most advanced iPad Pro ever made, faster than most PC laptops.
The first ad, titled “Your next computer is not a computer,” showcases the new features in the updated iPad Pro, including Apple’s all-new custom designed A12Z Bionic chip, LiDAR Scanner, triple-lens rear-camera, and the new Magic Keyboard.
The second ad, titled “How to correctly use a computer,” offers a humorous “beginner’s guide to proper computing,” narrated in the fashion of a retro voiceover with iPad Pro going against the instructions of the narrator.
The video begins with the voice saying “Start by taking a seat at your desk, sit up straight, and focus on only one task at a time”, showing a woman using an iPad Pro lounging in a park while multi-tasking on an iPad Pro, using a new Magic Keyboard, and wearing AirPods Pro.
The ad finishes by highlighting the new Magic Keyboard’s multi-touch trackpad (“Your computer comes with a standard arrow cursor”) and the LTE-equipped iPad Pro model (“Must stay within reach of a Wi-Fi signal”).