Touring Apple’s temporary New York retail store, used while work commences on their Fifth Avenue location
As of Friday, Apple vacated their iconic Fifth Avenue retail store has work commenced on overhauling the location to bring it in-line with the new Jony Ive inspired retail design which features a fresh, spacious store layout alongside planted trees and revised product placement, as seen in the company’s recently renovated flagship Regent Street store in London.
Today, Pingie have published images of Apple’s temporary location which is at the vacated space of toy retailer FAO Schwarz, next door to the iconic cube location. The temporary location is a little less ‘refined’ compared to other stores in the City however, that’s to be expected with a pop-up location such as this.
The last time the Fifth Avenue store saw a major refurbishment was 2011 when the company added new, larger glass panels to the front of the cube, making for a more simplistic and seamless design.
It was previously suggested Apple was interested in expanding the Fifth Avenue location into “some or all” of the 61,000-square-foot FAO Schwarz space that it’s now temporarily using however, it’s unclear if the rumours turned into negotiations and if Apple plans to utilise the neighbouring retail space permanently.