Apple has announced today that it will be introducing a new, more prominent format for ads on the Today tab of the App Store, which will no longer require users to scroll to see paid ads promoting apps on the […]
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Search Ads
Apple is reportedly building an advertising network for live television, according to Bloomberg’s Mark Gurman, who claims that the iPhone maker is holding discussions with advertising partners and MLS sponsors as part of its deal to stream Major League Soccer […]
Apple recently expanded its App Store Search Ads service with new ad placements on the App Store, which now shows users a new “You Might Also Like” section on individual App Store listings to show ads for sponsored apps. With […]
Apple recently expanded its App Store Search Ads service with new ad placements on the App Store, which now shows users a new “You Might Also Like” section on individual App Store listings to show ads for sponsored apps. With […]
Apple has expanded its App Store Search Ads service with new ad placements on the App Store, now showing users a new “You Might Also Like” section on individual App Store listings to show ads for sponsored apps as well […]
Apple has today announced new improvements to its App Store Search Ads Advanced service, allowing marketers to book Search tab campaigns with cost-per-tap (CPT) pricing and manage campaign spending with daily budgets. Announced on Wednesday, Apple has informed users of […]
Apple has emailed developers to inform them that Apple Search Ads on the App Store have been suspended in Russia, pulling another service from the country amid the violent invasion of Ukraine. In an email sent on Monday, Apple says […]
Apple has launched a new eight lesson online Apple Search Ads Certification course, created to teach developers how to “become a better app marketer,” through understanding how to promote apps on the App Store, maximize insights, and more. The online course, touted […]
Apple has updated its App Store advertising platform, Search Ads to add the ability to duplicate campaigns and edit multiple bids at once. The updates make it easier for advertisers to copy and reuse previous campaigns and targeting information, in […]
Apple has introduced a new max CPI suggestions feature to its Search Ads Basic advertising service to make it “easier to make more informed decisions about what to pay” when advertising on the App Store. According to Apple, the new maximum cost-per-install (max CPI) […]
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