Data shared by Canalys reports iPhone X was the best-selling smartphone in Europe in early 2018 despite an overall drop in smartphone sales during the period . According to the data, Apple outperformed the market and shipped over 10 million units, but failed to keep up Q4 2017’s sale momentum.
Shortly after iPhone X launched Apple reported demand was “off the charts”, and Tim Cook reiterated the point by recently claiming iPhone X has been Apple’s best selling iPhone week after week during its March quarter.
Apple reported during its Q2 2018 earnings call its strongest March quarter in history with $61.1B in revenue, and $13.8 billion in profit from sales of 52.2 million iPhones, 9.1 million iPads, and 4.07 million Macs.
Smartphone fatigue hit Europe in Q1 2018, as shipments fell 6.3% year on year, the biggest ever drop in a single quarter. reports Canalys. – Apple outperformed the market and shipped over 10 million units, but this still represented a 5.4% decline. As a percentage of models shipped, the iPhone X declined slightly from Q4, to around 25%, but it remained comfortably the best-shipping smartphone in the region.