Apple continues their “Switch to iPhone” campaign with a new set of commercials
After originally launching a new “Switch to iPhone” campaign last week that involved a set of short commercials and a new webpage on Apple.com, Apple is today continuing their efforts to tempt over Android users with three new videos that highlight a range of features found within the company’s mobile operating system, iOS.
“iPhone has industry-leading satisfaction rates — in fact, 97 percent of people who have an iPhone say they love it. That’s a lot of smiling selfies. A lot of happy emoji. And a lot of people who are glad they chose the world’s most loved smartphone.”
Apple’s new webpage, titled ‘Switch from Android to iPhone’, promotes how “Life is easier on iPhone.” The site gives prospective iPhone buyers and overview of the iPhones key features, highlighting the fact that more pictures are taken on iPhone than any other camera in the world and reiterating that privacy is a priority with Apple.