Meta’s new ‘Twitter killer’ app, Threads, hits over 100 million users
Meta’s popular Twitter rival, Threads, has gained over 100 million users in less than a week.
Threads has been widely described as a potential “Twitter killer,” launching at a time when users are revolting against the changes made to the platform since its acquisition, including loosened content moderation, controversial changes to its verification system, a focus on paywalling features such as TweetDeck, and the recent introduction of rate limits, which cap how many tweets users can read.
Elon Musk’s X Corp. has threatened to sue Meta, developers of Facebook and Instagram, following the launch of Threads, saying say it “intends to strictly enforce its intellectual property rights.”
What is Threads?
Threads is Meta’s attempt at recreating Twitter. The platform features verification badges, public profiles, bios, follower counts, pages for creators, public figures, and businesses, and more. “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” reads the app’s App Store listing.
“Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions, and creativity with the world.”
How to join Threads
To join Threads, users must download the app from the App Store or Google Play. Upon opening the app, which is available for free, users will be guided through an onboarding process, which includes the option to sign in with their existing Instagram account, as well as to follow accounts on Threads that they already follow on Instagram.