Apple taking £10 off iPhone Upgrade Program upfront payments in the UK due to pre-order pricing error
As more countries begin to wake up on Friday, September 16, iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max deliveries are now beginning to arrive to customers across Europe, including the UK, where I learned today as I was picking up my new iPhone that Apple is taking £10 off the usual iPhone Upgrade Program upfront payment due to a pricing error at the time of pre-orders, which gave inaccurate pricing for the new iPhone series.
I can only speak about the iPhone 14 Pro Max, as this is the model I bought today on the iPhone Upgrade Program, but when the iPhone 14 Pro was made available to pre-order last Friday, the online Apple Store showed the new devices as priced at £58.45 per month for the 128GB model, £63.45 for the 256GB model, £73.45 for the 512GB, and £83.45 for the 1TB.
However, this pricing was incorrect. Apple has now updated the online Apple Store with the correct iPhone Upgrade Program pricing for the iPhone 14 Pro Max, which is as follows: £66.45 for the 128GB model, £71.45 for the 256GB, £81.45 for the 512GB, and £91.45 for the 1TB.
Upgrade time! 🤩 pic.twitter.com/MqRYBefBJ0
— Tom Sykes 🇬🇧 (@TomSykes) September 16, 2022
As a way of compensating for the pricing error, in store today, Apple offered a £10 Apple Store Gift Card that was redeemable against the usual £69 upfront iPhone Upgrade Program enrollment fee, taking the first payment down to £59.
It is unclear if this applies to any other iPhone model.
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