Rumored new rugged Apple Watch could be called ‘Apple Watch Pro,’ featuring larger display costing $900

Over the past year, Apple has been rumored to be working on an all-new rugged Apple Watch, featuring toughened hardware to withstand use in extreme sporting environments where the wearable is likely to be knocked, bumped and dropped.

After claiming last week that the new device will likely feature a larger screen than current models and feature a stronger metal casing, Bloomberg’s Mark Gurman has suggested today in the latest edition of is weekly Power On newsletter that the new Apple Watch could be branded as ‘Pro,’ costing $900 upwards.

According to Gurman, the ‘Pro’ Apple Watch will offer a larger and more shatter-resistant display, enhanced hiking and swim tracking, longer battery life and “a heftier and rugged case made from a premium, non-aluminum metal material,” most likely titanium.

The launch of the new ‘Pro’ Apple Watch will likely end Apple’s ‘Edition’ series, with Gurman saying he “wouldn’t be surprised if it starts closer to $900 to $999, the starting price of an iPhone 13 Pro,” because of the slightly larger display, new sensors and higher-end materials.

Apple’s new rugged Apple Watch is expected to be announced in September alongside a second-generation Apple Watch SE 2 and a new Apple Watch Series 8. The naming for the rugged Apple Watch is currently unknown, with the name “Explorer Edition” previously rumored for the wearable.

Follow @TheApplePost on Twitter for the latest coverage and analysis on all things Apple. Read the day’s latest stories and stay on top of the latest Apple news, iPhone leaks and Mac rumors with the theapplepost.com app – available from the App Store.