Humorous ‘Tracked’ iPhone ad highlights iOS App Tracking Transparency
Apple has released a humorous new iPhone ad highlighting iOS 14’s new App Tracking Transparency feature, which requires apps to get a user’s permission to track or access their device’s advertising identifier.
The new ad visualizes how companies collect personal data on their users, showing a man going about his business while being followed by a crowd of people that represent businesses he had come into contact with throughout his day.
Apple says: “App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.”