Apple shares new Behind the Mac ad targeting college students
Apple added to its Behind the Mac advertising campaign on Monday with a “New Beginnings” ad targeted towards new college students.
The ad features clips of students as they open their college acceptance emails on their MacBooks around friends and family, capturing the excitement as all eyes turn to the Mac to reveal the all-important enrolment information.
Unlike most ads, Apple hasn’t yet added Moday’s new Behind the Mac ad to its YouTube channel, instead, opting to only showing the 30-second video on the Apple.com homepage in the United States.
Head over to Apple.com to watch the video.