iPhone 12 mini accounted for just 5% of total iPhone 12 sales during the first half of January, data suggests

Apple saw the iPhone 12 mini account for just 5% of total iPhone 12 sales during the first half of January in the US, according to data from research from Counterpoint Research, cited by Reuters.

The iPhone 12 mini has often been referred to as being the least popular model in the iPhone 12 series, with reports last month suggesting that Apple had cut the production output of the 5.4-inch device by two million units in favor of boosting production of its larger iPhone 12 Pro, with the iPhone 12 mini being the only iPhone 12 model not to make it onto the list of the top 10 smartphones activated on Christmas Day in the United States in 2020.

In the report, Reuters cites J.P. Morgan analyst William Yang, who said in a note last week that weak demand for the smaller iPhone 12 and 12 mini might lead Apple to stop production of the mini in the second quarter.

Apple Inc’s iPhone 12 mini U.S. sales were just 5% of overall sales of its new phones during the first half of January, industry data provider Counterpoint said on Tuesday, adding to signs of muted demand for the new smaller version of its flagship device.

Apple announced its earnings for the first fiscal quarter of 2021 at the end of January, with $65.60 billion in revenue coming from its iPhone business. The revenue wasn’t split to show which models were the biggest contributors to the sky-high revenue during the period however, better than exspected demand for the premium iPhone 12 Pro and iPhone 12 Pro Max is said to have helped Apple in achieving its strong sales performance.