Apple Store reopening safety measures outlined
An open letter from Deirdre O’Brien, senior vice president of retail & people at Apple has detailed the company’s reopening strategies for Apple Stores worldwide, revealing that customers will be subject to temperature checks, required to wear a face mask and in some locations will have the option to select a new curb‑side pick‑up service for online purchases.
O’Brien’s letter, available on Apple.com, has been published amid the reopening of over 100 of Apple’s retail locations across the globe following the near-global closure of its 502 stores in March amid coronavirus fears.
The letter mentions deep cleaning of surfaces, display products, and highly trafficked areas will take place frequently throughout the day, and that Apple is introducing new “curb‑side pick‑up and drop off” for many stores.
As of today, nearly 100 of our stores globally have been able to open their doors to our customers again. We wanted to share a bit about how we’re carrying forward our commitment to care: how it’s informing our decision‑making, the significant steps we’re taking to keep everyone who visits one of our stores safe, and the ways in which our stores will look a little different.
O’Brien goes on to say “In every store, we’re focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalized service at the Genius Bar and throughout the store.”