With the holidays quickly approaching, Apple has released its annual heartfelt seasonal ad focusing on making memories using iPad.
The ad starts with two complaining kids on a family holiday trip to stay at their grandfather’s house. As the family reach their destination, they meet their grandfather, who is still mourning the loss of his wife, the children spend time with their grandfather and find old family photos, eventually putting together a slideshow of family memories and presenting it as a holiday gift to their grandfather on their iPad.
The video is designed to show off some of the capabilities of the iPad, such as creating and displaying a photo slideshow. It features the song “Married Life” by Michael Giacchino, which was used in well-known Disney Pixar film “Up.”
The ad uses the tagline “Sometimes, the best gifts can come from the most unexpected places,” linking to the iPad section of Apple.com.