Apple has officially launched Apple TV+, its new Netflix-like streaming service full of original TV programmes, films and documentaries, including ‘See’, starring Jason Momoaand and ‘The Morning Show’, starring Reese Witherspoon and Jennifer Aniston, priced at $4.99 per-month.
The service, which has a reported budget of $6 billion to entice Hollywood A-Listers, was first announced earlier in the year, launching on the Apple TV app on iPhone, iPad, Apple TV, Mac and iPod touch, in addition to select Samsung smart TVs, and Amazon Fire TV, LG, Roku, Sony and VIZIO platforms. Apple TV+ is now also available online at tv.apple.com.
Zack Van Amburg, Apple’s head of Worldwide Video, said: “With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favourite show or movie on our service.
“Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”
Apple is giving customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch one year of Apple TV+ for free. As of today, customers who have purchased a device after September 10th can activate their one-year free membership through the Apple TV app. – Here’s how.
Apple touts subscribers can watch Apple TV+ originals both online and offline, ad-free and on demand, on the Apple TV app. A selection of new shows, including Servant, Truth Be Told, Little America, The Banker and Hala will be added to the service soon, with many more in the pipeline.