Apple is expecting its soon-to-be-announced iPhone 11 range to outsell its current-generation models, according to an analysis of supply chain readiness which claims Apple is gearing up for initial sales of 75 million units, slightly more than the same period last year.
Shared within a note to clients, financial services and investments company Wedbush Securities claim Apple has the capacity to ramp iPhone production to 80 million units during the launch period depending on the level of pent up demand/pre-order activity starting in mid-September.
Despite the expected increase in depend, Wedbush anticipates many iPhone users will refrain from upgrading this year in anticipation of redesigned models launching in 2020.
Based on our recent Asia checks, we believe Apple’s supply chain is planning on 75 million units for the initial iPhone 11 launch period, which is a slight uptick vs. its prior iPhone cycle last fall. We note there is capacity in the supply chain to bring this launch period unit range production up to 80 million iPhones depending on the level of pent up demand/pre-order activity starting in mid-September.
The firm says the new camera capabilities will likely be the main selling point for this years upgrade.
The new triple camera lens technology in iPhone 11 Pro that will work in unison for users taking pictures, along with some next generation AI capabilities built into this year’s iPhones will be the key specs showcased in our opinion. The video capability on iPhone 11 Pro versions will be significantly stepped up with real time re-cropping technology that appears to be quite impressive in our opinion.
Image: Ben Geskin