Apple launches a new ‘Switch to iPhone’ website and set of commercials to entice Android users
Apple has today launched a new set of ‘Switch to iPhone’ commercials and a dedicated page on Apple.com to show owners of non-Apple devices the many benefits of switching to iOS, including iPhones performance, camera quality and privacy features.
Apple’s new webpage, titled ‘Switch from Android to iPhone’, promotes how “Life is easier on iPhone.” The site gives prospective iPhone buyers and overview of the iPhones key features, highlighting the fact that more pictures are taken on iPhone than any other camera in the world and reiterating that privacy is a priority with Apple.
To promote the new ‘Switch to iPhone’ campaign, Apple has shared a series of short new commercials that highlight how easy it is to move photos and music to an iPhone and why you should make the change if you value your privacy and speed.
Will it be easy to switch to iPhone? – Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. And you can trade in your old smartphone, if eligible, for credit toward your new iPhone.
“iPhone has industry-leading satisfaction rates — in fact, 97 percent of people who have an iPhone say they love it. That’s a lot of smiling selfies. A lot of happy emoji. And a lot of people who are glad they chose the world’s most loved smartphone.”