iPhone SE tops customer satisfaction survey despite larger flagships
The American Customer Satisfaction Index (ACSI) has once again released its annual customer satisfaction survey. On a list made up of mostly iPhone and Samsung Galaxy devices, Apple’s iPhone SE has topped the list despite going up against larger flagship competitors.
Apple’s 4-inch variant iPhone received a customer satisfaction score of 87 out of 100. This rating topped in just ahead of Samsung’s 5.7-inch Galaxy S6 edge+ and Apple’s 5.5-inch iPhone 7 Plus. ACSI said the results are based on interviews with 36,194 customers in the United States, chosen at random and contacted via email between May 2016 and April 2017.
“Over the past few years, the general trend for smartphones has been toward larger screens,” says ACSI Managing Director David VanAmburg. “But apparently, consumers were craving a new iteration of a smaller, less expensive phone as the iPhone SE – Apple’s first update to a 4-inch phone since 2013 – comes in first in ACSI this year.”
The iPhone SE (which is pretty much an upgraded version of the iPhone 5s) launched a little over a year ago in March of 2016. The device features Apple’s fast A9 chip and a 12-megapixel rear camera and comes in at a starting retail price of $399. This of course is an attractive feature for regions such as India. While we don’t expect to see a refresh of the 4-inch smartphone, Apple did raise storage capacities from 16GB and 64GB to 32GB and 128GB a few months back.
Take a look at the full results below: