Apple is rolling out App Store Search Ads across the US for iOS users
First included within iOS 10 beta releases; Apple has started introducing App Store Search Ads across the US; a new form of advertisement which shall appear when iOS users are searching for apps within the App Store on their device, either that be an iPhone, iPad or iPod touch.
Launching yesterday on Apple’s developer website; a new webpage guides developers through the purchasing process as well as listing the benefits of advertising within search results, with one bold point revealing that 65% of app downloads via the App Store come from search results.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad in the U.S.
The App Store is the primary place where people come to find apps. In fact, over 65% of downloads come directly from a search on the App Store.+ Put your app at the top of relevant search results and connect customers directly to download in one tap.
You don’t need to be a marketing expert. Set up in just a few easy steps, and control as much as you want with budgeting tools, audience refinement, and detailed insights.
Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.