Apple releases two new iPhone 7 Plus commercials, focusing on the devices powerful Depth Effect images
Just over a month after releasing ‘Take Mine’, Apple has today aired two new iPhone 7 Plus commercials, focusing on the powerful Portrait Mode Depth Effect images that can be taken exclusively on the larger iPhone 7 handset.
Unlike Apple’s previous Depth Effect commercial which showed a woman arriving into a Greek village to visit her elderly grandmother where the granddaughter used her Rose Gold iPhone 7 Plus to take a photograph of the relative using the Depth Effect camera feature; todays two releases, ‘Soul Mate’ and ‘Creek’ are relatively simple advertisements, each running for 15 seconds with a minimalistic black background and male voiceover.
Creek: Showcasing the power of depth Depth Effect imagery with a child in a creek.
Soul Mate: Showcasing the power of depth Depth Effect imagery with a dog in the woods.
Portrait Mode was released to iPhone 7 Plus users within iOS 10.1 in October which creates a depth effect that keeps your subject sharp while creating a beautifully blurred background.