Apple has reportedly sold 3 million HomePod units in the U.S. since the Siri-enabled speaker went on sale 5 months ago, capturing 6 percent of the smart speaker market in the United States according to Consumer Intelligence Research Partners (CIRP).
While Apple didn’t disclose sales figures during their Q3 2018 financial earnings results on Tuesday, that hasn’t stopped analysts pulling apart consumer sales data to provide a glimpse into how Apple’s first attempt at a smart speaker is performing.
Although 6 percent of the smart speaker market isn’t overly exciting, Apple’s $349 HomePod is competing against devices such as the $50 Amazon Echo Dot, and considering that HomePod has only been available for less than half a year the company’s estimates may not be as bad as they originally appear.
It [HomePod] took a small share of the market from both Amazon and Google. Still, Amazon has a two-year head start, and Amazon and Google each have a low-priced device that accounts for at least half of unit sales, so it’s not clear how much further Apple can establish itself in the market without a more competitive model.
iOS 12 beta 5 confirms HomePod will soon be able to make phone calls. https://t.co/26ki3SSrWd
— The Apple Post (@TheApplePost) July 31, 2018