Apple’s Q4 had two big winners — and two clear losers

Apple’s fiscal fourth-quarter results reveal a sharply divided picture across its major businesses, with iPhone and Mac posting some of the strongest growth of the quarter while iPad and Wearables, Home and Accessories moved in the opposite direction.
According to Apple’s fiscal Q4 2026 results, total revenue reached a September-quarter record of $114.5 billion, up 12% year over year. The Apple Post’s full earnings report breaks down the headline figures, including $30.7 billion in net income and diluted earnings per share of $2.10.
Underneath that record total, the split is striking. iPhone alone generated just over half of Apple’s quarterly revenue, while iPhone, Mac and Services together brought in almost $100 billion.
iPhone and Mac were Apple’s biggest winners
iPhone revenue climbed to $57.6 billion from $49.0 billion a year earlier, an increase of about 17%. That made the iPhone comfortably Apple’s largest business during the quarter and gave the company a new September-quarter record for iPhone revenue.
The result came during the quarter in which Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max, introducing the A20 Pro chip, variable-aperture camera system and a smaller Dynamic Island.
Mac delivered the fastest year-over-year percentage growth of Apple’s five reported categories. Revenue jumped from $8.7 billion to $10.8 billion, an increase of roughly 24%.
Services also continued to expand, reaching an all-time high of $31.6 billion compared with $28.8 billion a year earlier, growth of around 10%. Combined, iPhone, Mac and Services generated almost $100 billion of Apple’s $114.5 billion quarterly revenue.
iPad and Wearables moved the other way
iPad revenue fell to $6.2 billion from $7.0 billion in the year-ago quarter, a decline of roughly 10% using Apple’s exact reported figures. That made iPad the weakest-performing major category by percentage change.
Wearables, Home and Accessories also declined, falling about 8% from $9.0 billion to $8.3 billion. The category includes businesses such as Apple Watch, AirPods and Apple’s home and accessory products.
Together, iPad and Wearables, Home and Accessories generated around $1.4 billion less revenue than they did in the same quarter last year, partially offsetting the much larger gains elsewhere in Apple’s business.
Apple’s new products now head into the holiday quarter
One important detail is that Apple’s latest wave of hardware did not contribute to these Q4 numbers. The quarter ended September 26, weeks before Apple unveiled products including the M6 iMac, the redesigned OLED iPad mini and the Apple HomeView.
That creates an interesting setup for Apple’s holiday quarter. Mac enters the period from an already strong base just as M6 hardware arrives, while the new iPad mini gives Apple a major new product in a category that just posted a double-digit decline. HomeView and Apple’s wider smart-home push could also give the Wearables, Home and Accessories business a new source of growth.
The next set of results will show whether those launches can turn Apple’s weaker categories back toward growth while iPhone, Mac and Services attempt to maintain the momentum that drove the company’s record September quarter.







