Apple collecting donations to support families affected by the crisis in Ukraine
Apple has updated its webpage to begin collecting contributions for UNICEF who are appealing for support to help families affected by the crisis in Ukraine, with a new banner on Apple.com welcoming monetary donations through an iTunes page where donations of up to $200 can be sent to support those in need.
100% of the donations made to UNICEF through the iTunes Store will go to UNICEF USA, where the charity is scaling up its emergency response inside Ukraine by helping the urgent needs of vulnerable children and families on the move as they evacuate into Poland, Romania, Moldova and other neighboring countries.
Apple announced earlier this week that it was supporting humanitarian efforts in the country and providing aid for the unfolding refugee crisis. The iPhone maker also confirmed that it had stopped selling products online through the digital Apple Store in Russia as well as sharing other actions in response to the violent invasion of Ukraine, including the removal of Russian apps RT News and Sputnik News from the App Store outside of Russia, and more.
A leaked internal memo to employees from Apple CEO Tim Cook revealed that the company would additionally match employee donations to eligible organizations aiding in Ukraine at a rate of 2:1.