Over the holidays between Christmas Eve and New Year’s Eve the App Store sold over $1.22 billion worth of content, with over $322 million worth of purchases made on New Year’s Day 2019 alone, setting a new single-day record for Apple.
Gaming and self-care were the most popular categories of app downloads and subscriptions over the holidays said Apple, revealing that Fortnite and PUBG were among the top downloaded games over the period.
The news was shared on Thursday following the admission that Apple has lowered its guidance for the first fiscal quarter of 2019, blaming “fewer iPhone upgrades” than anticipated as a factor that has caused Apple’s Q1 2019 expected revenue to drop from between $89 billion and $93 billion to approximately $84 billion.
The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. – Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.
On Wednesday it was revealed that the company is on track to double the size of its Services business from 2016 to 2020, with the purchase of services setting new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business.